










Democratic candidate for Governor in Wisconsin
Wisconsin Democratic Governor nominee?
Primary Election
Party selects its nominee.
Current prediction-market probability for the candidate, updated as market prices change.
0%chance to win
Key details about the candidate’s background, party, office sought and current campaign.
Current roleState Senator
PartyDemocratic
Political ideologyProgressive Democrat
Age47 years old (Jun 24, 1979)
GenderFemale
LocationWisconsin
BackgroundAttorney
EducationB.A., New York University (summa cum laude), 2000
Notable personal detailsKelda Helen Roys is a Democratic politician and attorney from Madison, Wisconsin, serving in the Wisconsin State Senate (District 26) since 2021 after previously serving in the Wisconsin State Assembly. She is a small business owner and has worked on civil rights and liberties issues. Roys launched a campaign for Governor of Wisconsin in 2025 after previously running for governor in 2018.
Supports restoring and redirecting tax revenue to fund local services and public priorities, opposes large regressive tax cuts that disproportionately benefit the wealthy, and has sponsored refundable tax credits to provide relief for lower-income families.
Supports expanding coverage through public programs and a public option (including BadgerCare expansion and allowing buy-in to the state health plan), lowering prescription costs, expanding mental and behavioral health access, and workforce investments to stabilize rural care.
The candidate supports dismantling and disarming ICE, calls for suspending ICE raids and protecting noncitizen community members, and defends international students and due process for immigrants. The candidate frames immigration enforcement as harmful and emphasizes welcoming immigrant communities and legal protections.
The candidate supports codifying and protecting abortion and reproductive freedom in Wisconsin law, opposes enforcement of archaic abortion bans, and has a long record of advocacy for abortion access and reproductive healthcare. She has led and co-sponsored legislative efforts to restore abortion rights in state law and co-leads a legislative Reproductive Freedom Workgroup.
Supports state action on climate change including re-empowering the DNR, joining the Paris Agreement, and transitioning Wisconsin to 100% renewable energy by 2050 while prioritizing clean water, PFAS cleanup, and investments in clean infrastructure and energy resilience.
Kelda Roys supports expanded gun safety measures including universal background checks, red flag laws, safe-storage incentives and laws, and restrictions to keep firearms away from domestic abusers. She has called for commonsense gun reforms such as raising purchase age and limiting high-capacity magazines and has advanced legislation to close loopholes that allow domestic violence offenders to possess firearms.
Kelda Roys is in the news because she is one of the main Democratic candidates in Wisconsin’s Aug. 11 gubernatorial primary. Recent coverage has focused on the competitive race, shifting endorsements, and the final push before voters choose the party’s nominee. The latest reports say absentee ballot processing is underway and results could take longer to call if the race is close.
Recent polling results and the candidate's current average in the race.
Kelda Roys currently averages 3.0%, ranking 6th in this race, 4.5 points behind the next candidate.
Average recalculated from polls through Jul 23 - 26.










Aggregation source: FiftyPlusOne
New updates coming soon
We're monitoring and will update when new data impacts the race.